Her practice spans brand architecture, positioning, identity, messaging, product storytelling, and experience strategy.
Drawing on experience across technology consulting, brand strategy, and creative studios, she brings systems thinking and creative judgment to complex business and brand challenges. Her work has supported global companies including Google, Uber, Electronic Arts, and Adobe.
Calandra is drawn to complicated questions and the process of making them feel clear, relevant, and creatively compelling. Beyond client work, her interests include ceramics, photography, scent, objects, and the occasional overly ambitious dinner.
She is also building Tana Casa, an ongoing exploration of objects, scent, and gathering.
2025–2026 · Instrument
Strategy Lead, Brand Studio
Led brand and marketing strategy across technology, consumer and culture—shaping positioning, launches and narratives from strategy through execution.
2022–2024 · Interbrand
Senior Brand Strategist
Developed positioning, narratives and brand systems for global companies across technology, finance and consumer—helping make complex products and portfolios easier to understand.
2018–2022 · Tahzoo
Senior Consultant, Digital Strategy
Worked across business, product, design, and technology to translate strategy into large-scale digital experiences.