Calandra worked closely with creative teams to lead brainstorming and concept development around emerging Gemini features. Operating like a creative lab, the team rapidly tested and prototyped ideas directly within the evolving product environment, with some weekly sprints producing more than 20 concepts and 10 drafts.
Not every experiment worked or reached launch, and that was an intentional part of the process. By testing quickly and learning what the technology could genuinely do, the team transformed the strongest ideas into timely, useful social content that encouraged people to experience Gemini for themselves.
Strategy Lead
May – July 2025
Social concepting, rapid prototyping & launch content